I recently proclaimed myself to be a "culturally aware" designer...
Which I now believe to be a very subjective definition in today's society. I mean, how can anyone keep up with the massive amounts of information overload??!
I make a conscious decision to cut myself off from watching any tv (except for Project Runway!) simply because there are only so many hours in the day to be productive. But recently Jon connected our basic tv line so he could watch the World Cup.
And tonight I, the "culturally aware designer" sat down to tune in.
and minutes later... I HAD TO TUNE OUT.
The only comparision that I could think of was this clip from, Idiocracy, one of my favorite Mike Judge films:
Do the acts of society that we choose not to participate in make us unaware?